Press Releases

Cooperation between Migros and Zur Rose: Zur Rose and Migros open the first shop-in-shop pharmacy in French-speaking Switzerland

EQS Group-News: Zur Rose Group AG / Key word(s): Miscellaneous

29.10.2019 / 07:00

Frauenfeld and Zurich, 29 October 2019

Press release

Cooperation between Migros and Zur Rose

Zur Rose and Migros open the first shop-in-shop pharmacy in French-speaking Switzerland

Zur Rose and Migros are continuing to roll out the shop-in-shop concept with a focus on western Switzerland. The entry into the market in the French-speaking part of the country is taking the form of a shop-in-shop pharmacy in the Migros supermarket in Crissier in Vaud. Other locations are being planned.

Following the successful pilot phase with three shop-in-shop pharmacies currently in Migros branches in Bern, Basel and Zurich, Zur Rose and Migros have decided to roll out the concept in French-speaking Switzerland. End of February 2020 will see the first shop-in-shop pharmacy in the western part of the country open in the Migros supermarket in Crissier in the canton of Vaud.

The shop-in-shop pharmacy in Crissier will also operate under the Zur Rose brand. Customers will enjoy skilled specialist advice and the attractive, permanently low prices Zur Rose offers by mail order: prescription drugs are on average 12 percent cheaper than in other pharmacies, over-the-counter drugs and healthcare products up to 40 percent cheaper.

Daily shopping at Migros can easily be combined with picking up pharmacy items, and cross-channel purchasing is also possible: products can be ordered online and collected from the pharmacy or delivered to the home. As with the other shop-in-shop pharmacies, customers will be able to collect Cumulus points for purchases at the shop-in-shop pharmacy in Crissier.


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Zur Rose
Pascale Ineichen, Media Spokesperson
Direct line +41 52 724 08 18 | Email:

Federation of Migros Cooperatives

Tristan Cerf, Media Spokesperson
Direct line +41 58 570 38 38 | E-Mail:


Zur Rose Suisse AG

Zur Rose Suisse AG, a subsidiary of Zur Rose Group AG, is one of Switzerland's leading mail-order pharmacies and medical wholesalers. Its business model offers high-quality, safe and cost-effective pharmaceutical care, contributing to reducing healthcare costs. It is also characterized by the continuous further development of digital services in the field of medicines management and actively promotes its positioning as a comprehensive, integrated healthcare platform. The creation of added value and a pronounced patient orientation make the company an important strategic partner for service providers, cost units and industry.
The Zur Rose Group is Europe's largest mail-order pharmacy. For further information please see and


Migros Group has revenues of CHF 28.5 billion (2018) and is the largest retailer in Switzerland, as well as the largest private employer with over 106,000 staff. The owners of Migros are more than two million members organised in ten regional cooperatives. These operate the core Migros business - retailing. Migros also owns 32 industrial companies, various retail, travel and logistics companies and Migros Bank. Migros is a voluntary and committed contributor to social and cultural causes. Its prime aim is to improve the quality of customers' lives.

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