business fields

The Zur Rose Group operates at the compelling intersection of healthcare, technology and e-commerce. This unique position enables us to be active in significant business areas, with a primary focus on customer-centric digital healthcare and improving medication efficacy.

E-commerce pharmacy

Our core business is e-commerce pharmacy. In addition to prescription medicines (Rx), our assortment features over-the-counter (OTC) and consumer health as well as beauty and personal care (BPC) products. Private labels, including nutritional supplements, painkillers, first aid products and other OTC medicines also complement our offering.

Marketplace services

Together with our marketplace partners, we ensure that patients and customers have easier and faster access to a wider range of products. That’s why our business model for marketplace services is based on two dimensions: assortment expansion and fast delivery.

Assortment expansion

We utilise the asset of being Europe’s leading online pharmacy, and our large customer base, to offer easy, low-threshold access into the e-commerce business. Today, more than 1,700 partners – pharmacies and sellers – in Europe are already expanding the comprehensive and specialised product catalogue available to our patients and customers.

Fast delivery

In cooperation with our network of partner pharmacies and last-mile partners, we increase convenience and offer same-day delivery via the DocMorris Express service.

Professional health services

As a customer-centric business, our products and services are designed to cater for individual needs. We provide a range of services and offerings to key players in the health industry, such as doctors, pharmacies, insurers, and health institutions throughout Europe. This creates added value for patients and customers based on a seamless health journey: from creating condition awareness to solutions for diagnoses and treatments, as well as adherence and monitoring.


In Germany, we are connecting patients with doctors via telemedicine. More than 700 doctors are already using the Teleclinic service, which has led to more than 650,000 telemedical treatments to date.

Zur Rose Suisse distributes medicines to dispensing doctors in Switzerland, making the Zur Rose Group one of the leading medical wholesalers in the country. In addition, we offer a range of e-services for the automation of medical practices, including medication logistics and inventory solutions. As a result, easier procedures for ordering, storing and dispensing medicines are simplifying the administration work for pharmacies.

Pharmaceutical companies

We are partnering with pharmaceutical companies to improve the digital health journey for our patients and customers. In doing so, we combine our e-commerce and telehealth expertise with the experience of leading treatment providers for various health conditions.

Health insurers

We simplify processes for insurers by providing their customers with a comprehensive range of services that include medication ordering and management, automated prescribing, direct billing, and qualified pharmaceutical advice. In this way, we make an active contribution to patient health.

Health institutions

Zur Rose offers various services for healthcare providers, such as prescription management and the delivery and administration of medicines based on our blistering service, Dailymed. With our offering, we relieve nursing staff of extra responsibility and reduce medication costs.